As TikTok influencer and coastal grandma expert Lex Nicoleta (@lex_nicoleta) tells HGTV, the newfound viral trend is impossibly chic — in a grandmotherly, luxe-meets-coastal type of way. It's a lifestyle, not just an aesthetic, but here at HGTV, we value interiors that match the way we live. As it turns out, HGTV stars were doing coastal grandma before coastal grandma was a thing, and the evidence lies ahead amidst neutral palettes, rustic textiles and lots of charming accessories.