HGTV to Expand 'Home Town' Into Multi-Series Franchise

In HGTV's new Home Town spinoff series Home Town Kickstart, Ben and Erin Napier expand their mission beyond their hometown of Laurel, Mississippi, bringing their unique brand of historic renovations and restoration to six small towns nationwide.

April 19, 2022

Home Town Kickstart Is Coming

[UPDATE 04/19/22]: Get ready. Home Town Kickstart is almost here. The new Home Town spin-off — featuring 15 HGTV stars and six towns across America will premiere on HGTV Sunday, April 24 at 8/7c, and will be available to stream on discovery+ the same day.

Tune in to watch the first of six town makeovers. Episode one takes viewers to Buffalo, Wyoming, where Jasmine Roth (Help! I Wrecked My House) and Ty Pennington (Rock the Block) prepare to kickstart a makeover, which they hope will encourage residents and tourists alike to enjoy all the town has to offer. They vow to bring the only movie theater in the region back to life, in turn creating a gathering space for locals. They also plan to restore the charming home of an Army vet and work with a local artist to create an eye-catching downtown attraction.

Home Town Is Growing

[UPDATE 11/16/21]: Inspired, fueled and championed by two HGTV blockbuster hit series, Home Town and Home Town Takeover starring Ben and Erin Napier, America's sweeping small town renaissance movement will get an even bigger national spotlight when the network expands the epic franchise with a greenlight for Home Town Kickstart, a new series presented in partnership with, PEOPLE, the number one brand in the United States celebrating popular culture.

With the launch of the new series, the mega-popular HGTV hit franchise will encompass three linear and streaming shows — the original flagship series Home Town shot in Laurel, Mississippi; Home Town Takeover, which saw the Napiers and crew take on a "whole town reno" in Wetumpka, Alabama; and now the all-new series Home Town Kickstart — not to mention special episodes and two exclusive digital companion series, Erin'spired and Talkin' Shop.

Scheduled to premiere in 2022, Home Town Kickstart Presented by PEOPLE, will give six quintessential small towns across the country a major boost to re-energize their revitalization efforts and realize a much-needed fresh start.

"Erin and I have renovated more than 80 homes in Laurel for Home Town and we've seen how these improvements change a community for the better," says Ben. "Now, with help from HGTV, we're going to continue what we started and help more small towns across the country."

No limitations on time/term, territory or media as long as the images are only used in direct promotion of the related network(s), show and/or talent.

Promo Shoot with Ben and Erin Napier. Talent of Home Town on HGT

Ben and Erin Napier of HGTV's Home Town.

Photo by: Chris Arace/Arace Photographic/W

Chris Arace/Arace Photographic/W

Ben and Erin Napier of HGTV's Home Town.

During Home Town Kickstart Presented by PEOPLE, HGTV will mobilize and deploy its biggest stars to activate a three-pronged kickstart mission for each selected town: refresh the home of a local hero, give a small business an upgrade and invigorate a public space that will forever change the lives of everyone in the town. In addition, PEOPLE magazine will share the unique stories of each town and its most intriguing people.

Six Small Towns

For the new series, six small communities — Buffalo, Wyoming; Cornwall, New York; Winslow, Arizona; LaGrange, Kentucky; Thomaston, Georgia; and Minden, Louisiana — were identified as towns that could use a boost to re-energize their revitalization efforts. HGTV has called on some of its biggest stars to help out in this unique initiative.

Nate Berkus and Jeremiah Brent (The Nate and Jeremiah Home Project); Ty Pennington (Rock the Block); Jasmine Roth (Help! I Wrecked My House); and Alison Victoria (Windy City Rehab) are among the network's popular experts who, supported by Home Town stars Ben and Erin Napier, will lead three projects in each town: refresh the home of a local hero, give a small business a beautiful upgrade and reinvigorate a public space to enhance the residents' quality of life and engender community pride.

A Small-Town Renaissance

During the series, Ben and Erin, who know a thing or two about small town revitalization, offer their insight and encouragement, and PEOPLE magazine will share the unique stories of each location and the standout locals that reside within them.

"We see the positive impact of this small town renaissance every day in Laurel," says Erin. "Ben and I can't wait to share all we've learned with our fellow HGTV experts so they can help these communities achieve their goals."

Selected from the thousands of submissions HGTV originally received for the hit series Home Town Takeover, the six towns in Home Town Kickstart Presented by PEOPLE, will benefit from the expertise of the popular network stars and, through added visibility in PEOPLE, may secure more support as they work to rejuvenate their towns.

"The staggering success and positive impact of Home Town Takeover showed us that the idea of small town revitalization resonates with America," says Jane Latman, president, Food Network and HGTV, Warner Brothers Discovery. "To keep this incredible momentum going with Home Town Kickstart, we went back to the thousands of submissions we received for Home Town Takeover and identified six more towns to support with HGTV's star power and expertise. And, our collaboration with PEOPLE gives the selected towns another valuable showcase that could lead to more support and growth."

"PEOPLE's audience aligns perfectly with HGTV's viewers," says Dan Wakeford, editor in chief, PEOPLE. "We are thrilled to highlight stories about everyday heroes working toward positive change in their communities."

HGTV will premiere a new season of its flagship series Home Town on Sunday, December 26, at 8/7c. The series, which attracted more than 31 million viewers during the previous season, follows the Napiers as they renovate homes in their own hometown of Laurel, Mississippi.

Home Town, Home Town Takeover and Home Town Kickstart Presented By PEOPLE are all produced by RTR Media.

Fans can follow @HGTV on Facebook, Twitter, TikTok and Instagram. HGTV is owned by Discovery Warner Brothers, a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network.

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